What is the definition of a "marketing mix"?

Answer by  Milette (1105)

This describes the combination of elements you will employ to market your product/service. These are the four P's. Price, Product, Place, Promotion.

Answer by  ShayanFCB (366)

The phrase "Marketing Mix" was created by Neil Borden, who believed that the four things that allowed an entrepreneur to succeed were Product (a good useful product that consumers would want to buy), Price (A reasonable and affordable price), Promotion (Making people want to buy it and know about it through ads) and also Distribution (Sending products across the country)